Outlook Business - May 2025

この号の内容

The Reels Deal

The REELS Deal

Gen Zs are dropping out of college and abandoning stable careers to become content creators-betting their futures on follower counts, brand deals and the promise of a fragile fame

10+ mins

Content creators are closest to consumer demand

With WAVES 2025, the government aims to unite filmmakers, influencers, animators, investors and tech innovators under one roof. Information and Broadcasting Secretary Sanjay Jaju talks to Shruti Tripathi and Deepsekhar Choudhury about the government's vision to turn content into commerce and creators into global brands. Edited excerpts

3 mins

Metro consumers find creators more trustworthy than celebrities

Ajay Vidyasagar, MD, YouTube, Southeast Asia and Emerging Markets in an email interview to Nabodita Ganguly talks about the hyperlocalisation of content. Edited excerpts

3 mins

The Future of Content Creation

The landscape of content creation is evolving, with creators exploring new platforms, formats and collaborations. At the heart of this transformation is India's thriving creator ecosystem, which boasts the largest community of Instagram creators in the world.

3 mins

Content creation is an increasingly aspirational career

Pulkit Trivedi, MD, India, Snap Inc, in an email interview with Deepsekhar Choudhury, talks about how to balance safety with entertainment, popular genres and content creation as a career. Edited excerpts

3 mins

ON THE CLIMATE FRONTLINE

Today's youth are growing up in an era shaped by climate uncertainty. And as the crisis worsens, so does the emotional burden on an entire generation

3 mins

TAKING ITS TOLL

While statistics track physical injuries, malnutrition or the spread of disease in disaster-hit regions, emotional suffering frequently goes unreported

2 mins

THIS CRISIS FEELS PERSONAL

Young people are aware of the mental toll of climate change, but stigma, lack of information and insufficient school infrastructure prevent effective intervention

2 mins

CALL TO ACTION

Climate change is not a distant threat. But we already have the tools to act. What we need now is the will to treat this with urgency

1 min

The Changing Face of the Influencer

I have worked with over 60 brands in my career. Brands mean a lot to consumers and every book or idea around the “No brands thought” has not worked or survived. Brands mean something to people and are a form of self-expression. Brands might be viewed as a long list of promises or thoughts. My learning is that every brand over the years has stood for three things—A, C, E—A for authenticity, C for consistency and E for energy.

3 mins

Content creation isn't sustainable long term without reinvention

YouTuber Ishan Sharma dropped out of college to become an influencer. He tells Nabodita Ganguly what creators must do to stay relevant amid the rise of Al influencers. Edited excerpts

3 mins

Tackling Trump's Tantrums

The US president's U-turn on tariffs offers short-term relief and just about enough time for India to figure out its best course of action

6 mins

CALL ON HOLD

The jury is out on whether the Union government should artificially prop up Vodafone Idea, a struggling private company

6 mins

Homeward Bound

Stagnant wages and a slew of government social-welfare schemes are key reasons why workers are preferring to shun factory jobs

6 mins

No Returns, Only Rhetoric

India's green bonds are struggling to find takers. And that failure isn't just a fiscal footnote—it strikes at the heart of the country's climate-change goals

6 mins

Drop by Drop

High in the Himalayas, a start-up is building automated ice reservoirs that can irrigate fields during the driest stretches of the year

3 mins

The Deep-Tech Pivot

The start-up story has been in the limelight for over a decade, but it is time to shift focus from consumer tech to patent-led innovation

4 mins

Stealth Wealth

A recent paper shows that India's richest report only a fraction of their income and wealth, enabling a culture of tax avoidance

4 mins

We are enabling both [public and private] sectors to flourish

Pinarayi Vijayan, Chief Minister of Kerala, tells Pushpita Dey about how a Left government has taken measures to promote industry in the state. Edited excerpts

3 mins

Wealth Creation is About Effective Financial Management

Ravi Kumar Jha, MD & Chief Executive Officer of LIC Mutual Fund Asset Management Ltd., talks about the joys of providing for his family right from his first salary and achieving financial goals by building his savings brick by crick over his long innings in the company

4 mins

Spicing It Up

A memoir as well as a cookbook, economist and Nobel laureate Abhijit Banerjee playfully makes unexpected connections between food, economics and social issues

4 mins

Recipe for Risk and Resilience

Cooking is not the only interest of chef Ranveer Brar. His creative spirit finds expression in poetry and photography as well

2 mins

Outlook Business の記事をすべて読む

Outlook Business Magazine Description:

Outlook Business Magazine is a monthly magazine published by The Outlook Group. It was first published in 1998 and is aimed at business leaders and professionals.

The magazine covers a wide range of topics related to business, including economics, finance, technology, management, and leadership. It also publishes articles on current events, social issues, and politics.

Outlook Business Magazine is aimed at a wide audience of business leaders and professionals, from casual readers to serious experts.

Here are some of the things you can expect to find in Outlook Business Magazine:

* In-depth analysis of the Indian economy and business landscape.
* Profiles of successful Indian businesses and entrepreneurs.
* Interviews with business leaders and experts.
* Articles on the latest business trends and technologies.
* Advice on how to start and run a successful business.
* News and analysis of the global economy.

Outlook Business Magazine is the perfect way to stay ahead of the curve in the dynamic Indian business world. Subscribe today and start your journey to success!